#COltrepoInforma - We receive from the Department of Agriculture of Regione Lombardia and publish a note on the promotion of wine and catering: an extraordinary measure of three million euros for Lombard wines in Lombard restaurants. Zero bureaucracy and immediate aid to companies, underlines the communication, which focuses on theLombard alliance between wine and catering

Regione Lombardia approved a resolution concerning provisions to support the quality wine production system and catering operators following the difficulties caused by the Covid emergency.

An extraordinary measure worth three million euros will make it possible to help two sectors which represent two excellences for Lombardy and which are facing a period of economic difficulty. This intervention will also make it possible to strengthen thealliance between restaurateurs and qualitywine producers in the area.

Simplified procedure and immediate resources for a measure that the two sectors have been waiting for. With this allocation we are making available to restaurateurs 250-euro tickets that they can spend to buy quality wines in Lombard wineries. We thus also intend to create virtuous territorial relationships and collaborations between wine producers and operators in order to see more and more Lombard wines on restaurant menus in the future as well, said Fabio Rolfi, Lombardy's regional councillor for Agriculture, Food and Green Systems. The operation will also be accompanied by a communication campaign that will see publications on institutional websites and, above all, a window sticker displayed in restaurants. Lombardy is a land of exceptional wines. More than 90 percent of Lombardy's wine goes into the quality productions Doc, Docg and Igt. We must turn economic difficulty into opportunity by focusing on excellence and communication.

The budget will be divided into 12,000 voucher worth 250 euros each for the purchase of quality wine from Lombardy producers. I voucher may be requested by catering operators. Interested wine producers will simply have to join an expression of interest to be published byUnioncamere Lombardia by 18 September 2020.

Catering operators will apply for voucher again on the basis of a Unioncamere notice, choosing from among the participating wineries. 700 producers of quality wines in Lombardy are potentially interested, while restaurateurs in Lombardy number around 6,000 (2 voucher per restaurateur are envisaged).

Once again, this teamwork is rewarding because it meets the demands of the categories, of those who work and produce every day. - Alessandro Mattinzoli, Regional Councillor for Economic Development, added: " At such a difficult time, we must help sectors in crisis and promote our excellence even more than before. I would like to thank Unioncamere Lombardia for its active collaboration. We are certain that this measure will also strengthen our production system.