Seven days of promotion of the Giro and the territory dell’Oltrepò Pavese in the seven municipalities crossed by the final of the Pink Race that returned to Stradella after 27 years!
A weeklong festival called Oltrepoingiro that tinged the wine hills pink dell’Oltrepò Pavese to relaunch the wine denomination combined with Granapadano Dop. For a restart under the banner of nature, sports, and 'wine tourism. A celebration of energy and taste and cycling because before tasting we pedaled for seven days as in a real stage race!
The consorzio tutela vini Oltrepo Pavese served with the students of the Santa Chiara Hotel School: 1500 glasses of wines with the appellation representing 42 labels for the "perle d'Oltrepo" masterclasses, plus 70 labels tasted over the seven days at the Welcome Wine point in the various municipalities: Zenevredo, Montu' Beccaria, Broni, Cigognola, Montescano (the Canneto Pavese stage, cancelled due to bad weather, will be organised in September).
On 27 May, the cycling champions and the great organisation of Rcs Sport - Il Giro d'Italia with the Gazzetta dello Sport lit up the spectacle of Stradella and illuminated the stage finish with a pink trail, and Raisport provided the story and images of a Divine Oltrepo!
As always, Raisport's story has generated significant numbers of viewers and "circulation". The Giro has an impressive echo. And the images of the stage in Stradella won with a feat in his own way by the Italian champion Alberto Bettiol will remain in the history of cycling and sport. Also in the promotion of our territory.
A few Giro numbers. All 3,500 kilometres of the Giro d'Italia 2021 were broadcast live by Rai (except for a connection problem due to bad weather on the last Monday of the Corsa Rosa). Contextually to the stage the Giro schedule told the race from the morning with Villaggio di Partenza, then Prima Diretta, Giro in Diretta, Giro all'arrivo and post stage analysis with Processo alla tappa. In the evening TGiro and Giro Le prime fasi della tappa have held court, until 14 on Raisport Hd then passage on Rai Due for the final part. The Giro was also broadcasted live by Eurosport on Eurosport 1, channel 210 of Sky, visible in streaming both on Eurosport Player, both on Dazn and also on Tim Vision. Worldwide, 198 countries and 5 continents were connected to the Pink Race. For a total audience of 790 million people.
Great numbers on the Giro website, app and social media: this year Giro 104 tripled the number of video views. The community reached 3.6 million.
Without counting the stage fans - who in the seven municipalities plus Stradella were as many as they wanted over 35 km - the constant following day after day of the Giro is over 1,500 people in the Carovana. This year at the start 23 instead of 22 teams. 8 riders per team for a total of 184 champions at the start. In addition to the three Italian teams, the 20 foreign teams participating by right defended the colours of 13 countries: Belgium (4), France (3), the United States and Germany (2) and one each for Australia, Bahrain, Spain, Great Britain, Israel, Kazakhstan, the Netherlands, South Africa and the United Arab Emirates. Each team has a team of around 120 staff and no less than 100 people for the sponsors. The organisation of the Giro moves 290 men for logistics and from the Rai group about 200 people. The most represented country is of course Italy with 55 athletes registered, while the largest representation is Belgium 17, France 13, Netherlands 12, Spain 10, Australia and Germany 8, Colombia, Great Britain and Switzerland 6 for a total of 33 nations in the race.
143 riders, 77.7% of the 184 riders who left from Turin on 8 May (80.7% in 2020) finished the Giro 2021 in its grand finale in front of the Duomo on Sunday 30 May. Only 2 teams finished the competition at full strength (6 in 2020): Bardiani Csf Faizane' and Intermarché - Wanty - Gobert Matériaux.
The press room moves from stage to stage between 100 and 150 journalists plus a significant number of drivers. The Traffic Police is usually a group of 50 people. With 28 motorcyclists from the Traffic Police who manage the escort, together with 2 cars and 1 assistance van. Then there are the radio information bikes, escort, jury etc and the motorbike photographers.