The Oltrepò Pavese of wine lands in the States for a promotional tour that starts on 24 January and ends on 2 February 2022.
It's called the Slow Wine Tour and it is an unmissable and valuable opportunity for the Lombardy wine sector (the third largest production area of Pinot nero in the world, 75 per cent of wine production in Lombardy), a world protected and promoted by Consorzio Vini Oltrepò Pavese, which has joined the tour in the United States, a highly successful series of events organised by Slow Food around the world.
The 2022 tour includes five stops in five different US cities, from the West Coast to the East Coast, via Texas: San Francisco (24 January 2022), Seattle (25 January 2022), Austin (27 January 2022), Miami (31 January 2022) and New York (2 February 2022). Some 20 companies have been selected for these events and they are imported to the USA, some to all and some only to certain states. Each stage is aimed exclusively at the trade sector (importers, distributors, journalists, opinion leaders, sommeliers, agents, wine shop owners, restaurateurs, etc.) and is therefore dedicated both to those looking for an importer and to companies already present in the U.S. market but needing to promote themselves to wine shops, restaurants and the press.
Only in NY will there be a consumer session for imported companies. The formula is that of table-top tasting with meetings with trade professionals. Specific slots will be organised in order to avoid crowds and to ensure that the event takes place in total safety, while relying on a direct and profitable relationship with professionals.
In addition to the wineries selected by the prestigious Slow Wine guide, US trade operators will be able to taste and be told directly by the director of consorzio Carlo Veronese about a selection of wines that represent the multi-faceted nature of the Territory, a uniqueness linked to the theme of awareness of the quality and authenticity of the products, a theme highly regarded by the US market. The United States is the first market in the world for wine consumption and is therefore a fundamental point of reference for wine companies' exports. Over the last ten years, wine consumption in the USA has increased by 28% in volume terms, reaching 32 million hectolitres and Italy, with an overall market share of 32.4%, equal to over 2.5 million hectolitres, remains the main supplier of wine in this major market: a sign that our country enjoys a very high reputation with the American consumer (Source: Nomisma Wine Monitor).
Tour information here https://www.slowwineusa.com/us-tour