From 10 to 13 April 2022, Lombardy returns to Vinitaly at the Verona Exhibition Centre. The 3,000-square-metre pavilion will host all Lombardy consortia with a rich schedule of scheduled initiatives. There will also be special events in the Ascovilo-Grana Padano space to present the excellence of Lombardy taste as a team, extraordinary experiences to be promoted.
The presence of Regione Lombardia at the important appointment in Verona was presented at Palazzo Lombardia by the Regional Councillor for Agriculture, Food and Green Systems Fabio Rolfi together with Gian Domenico Auricchio, President of Unioncamere Lombardia, Giovanni Mantovani, General Manager of Veronafiere and Giovanna Prandini, President of Ascovilo.
The title chosen for this year's edition is Lombardy: an extraordinary taste experience. In a context of global uncertainty and obvious difficulties for farms, caused by rising energy prices and the consequences of the conflict in Ukraine," explained Councillor Rolfi, "the world of Lombardy wine is choosing to focus on quality and promotion, both on the domestic market and internationally. In 2021, we have recorded a strong increase in exports with a value of 285 million euros and +11.8% on 2020. Vinitaly is an essential appointment for our wine companies and we could only be present at this edition of the restart.
During these difficult years, consumers have learnt to appreciate the conviviality of a quality wine at home: now," stressed President Auricchio, "it is necessary to support companies in these difficult times. Now," stressed President Auricchio, "we need to support companies at a difficult time. With production costs constantly on the rise, there is a risk of company margins being wiped out, and this is why the collaboration between the Lombardy Chamber System and the Region is a concrete sign of support for companies.
In 2022, the tasting room will also be animated by the Consorzi Lombardi with training sessions for journalists, conferences and themed masterclasses from Sunday to Wednesday, from 10 a.m. to 6 p.m. Download the programme in PDFhere. LINK
"Ascovilo will be present with a space of 184 square metres - says Giovanna Prandini - where the press and horeca operators can find refreshments, WI-FI, a desk for writing and tasting the PDO and PGI wines of our Protection Consortia in a 0 km Lounge area in combination with the different Grana Padano maturations served by the Onaf master tasters. Wine and cheese: two branches of Lombardy's agricultural excellence that aspire to stand together in European markets".
Ninety percent of the wine produced in Lombardy is Denominazione di Qualità, thanks to 5 DOCGs, 21 DOC s and 15 IGTs. The pavilion of Italy's first agricultural region will be as large as 3,000 square meters with space dedicated to all of Lombardy's consortia. The second half of 2021 showed a feeling of optimism among Lombardy's wine farmers. Panel Unioncamere Lombardia witnessed a good economic performance with the organization of wine experiences with tourists, including tastings in the vineyard and winery, bringing a breath of optimism to the sector. Volume sales are back above pre-pandemic levels in 2019 with trend increases in value in 2021 over both 2019 and 2020 (Iri-Vinitaly, 2022). The increase in value over the 2019 figure can be explained in good part by the excellent performance of the 0.75l glass bottle, which is driving the sector compared to other formats, along with sales in large-scale retail outlets, which remained at good levels. The 2021 vintage marked a drop in production in Italy and Lombardy, but this trait is common throughout Europe (France -27% and Spain -14%) while exports in 2021 have been recovering sharply since 2020. The importance of sustainability in wine is growing : according to Mipaaf, 4 out of every 100 bottles have the organic label and 4.6 percent of national wine production is organic wine.
The region's space will feature the consortia: Oltrepò Pavese, Botticino Doc, Vini Bresciani, Franciacorta, Moscato Di Scanzo, Vino Doc San Colombano, Montenetto, Vini Igt Terre Lariane, Lugana Doc, Valcalepio, Vini Mantovani, Valtènesi Riviera Del Garda Classico, Garda Doc, Cellatica Doc, Vini Di Valtellina, San Martino Della Battaglia Doc, Igt Valcamonica.
Carlo Veronese, director of the Consorzio Tutela Vini Oltrepò Pavese said, "There is a desire to resume in-person events because the world of the web and digital may be a good thing-and it certainly has allowed us to stay in touch-but the wine world wants tastings to be done in-person, and there is a desire for everyone to return to this normality of wine. We were all enthusiastically ready to go again, and then what we know about international politics happened, which saddens us on the one hand and worries us on the other hand because of duties, because of lost sales. Among other things, Ukraine was a country that was also opening up well to Italian wine, as Russia was an important export market: therefore, we blocked two interesting markets."