Wine from Lombardy is back at ProWein, the German trade fair of reference for the international wine business scheduled in Düsseldorf March 19-21. Regional wine production will be present with Ascovilo (Association of 13 Lombard wine consortia) in conjunction with Grana Padano in Hall 15 Stand G02 as part of the project "Born to be together" formula that after the success of 2022 will be proposed again for this year's edition.

"Participation in the German event," explained Giovanna Prandini, president of Ascovilo, "is strategic for us and comes after a good year on the export front for wine made in Lombardy. The German market is close and has an excellent knowledge of "made in Italy" quality designations: last year the increase in wine exports was driven by Germany, the second foreign market after the US. ProWein is an extremely qualified B2B fair that intercepts interests and operators from Northern Europe as well as the domestic market , an extraordinary opportunity to present the new 2022 vintages and invite new potential customers to Vinitaly in Italy. In this edition is also the protagonist of the educational activity in collaboration with the magazine Vinum that will devote a schedule with numerous sessions of in-depth analysis of the Lombardy wine appellations in combination with the different seasonings of Grana Padano, knowledge is a necessary condition to strengthen the commercial action of our companies ".

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ASCOVILO-GRANA PADANO Stand: Hall 15 Stand G02

Prowein increasingly international

Carlo Veronese, director of the Consorzio Tutela Vini Oltrepò Pavese, with long international experience counting participations in the top events in the wine world, commented on this edition of Prowein:

"It is an ever-important and increasingly international event. We are registering many press contacts and as many importers interested in our excellent products. In contrast, the sharp increase in the number of exhibitors from all over the world, against not as much increase in the number of visitors, has led to some discontent among those who have invested so much in this event. The road of international promotion for our Denominations remains fundamental and strategic and is already yielding significant results."

 

Participating Ascovilo Consortia:
CONSORZIO TUTELA VINI OLTREPO PAVESE
CONSORZIO VALTENESI
CONSORZIO LUGANA
CONSORZIO VALCALEPIO
CONSORZIO MANTOVAN WINES
CONSORZIO MONTENETTO
CONSORZIO GARDA DOC
CONSORZIO GRANA PADANO DOP PROTECTION

Masterclass at the Vinum booth: Halle 1 Stand A40
Sunday, 19/03
11.15 a.m. - Consorzio Garda DOC + Grana Padano
12 - Consorzio Valtènesi + Grana Padano
13.30 - Consorzio Vini Mantovani + Grana Padano
15 - Consorzio Tutela Vini Oltrepò pavese + Grana Padano
Monday, 20/03
12 - Consorzio Garda DOC + Grana Padano
12.45 - Consorzio Lugana DOC + Grana Padano
Tuesday 21/03
12.15 - Consorzio Vini Mantovani + Grana Padano

Consorzio Tutela Vini di Valtellina Hall 15 Stand E84 will also be present at the event.