A new brand identity for the stand of the Consorzio Tutela Vini Oltrepò Pavese that opens to meetings, tastings, appointments, book presentations and events: the world of DOCG and the DOC dell’Oltrepò Pavese, protected by Consorzio, comes to Vinitaly edition number 55 to embark on a journey of promotion and development opportunities of its wine land. April 2-5, in Verona, for the 55th edition of Vinitaly. Appointment at the Lombardy Pavilion, stand B10/C10. The presence of the Consorzio Tutela Vini Oltrepò Pavese in Verona and the related program are realized thanks to the collaboration with Regione Lombardia and Unioncamere Lombardia 

Business, internationalization and positioning are the official guidelines of this 2023 edition of Vinitaly, and they are coincidental roads that lead to Oltrepò Pavese, a land of wine since time immemorial, a land that proposes itself as a destination for experiences, tastings, and sustainable enhancement of its DOC and DOCG, with a multifaceted identity and character, or rather several characters, that distinguishes this wine-producing territory, which accounts for more than 62 percent of Lombardy's wine production.

Vinitaly from April 2 to 5 opens its doors to more than 4,000 companies from all over Italy and more than 30 nations, and a record contingent exceeding 1,000 top buyers (+43% over 2022) from 68 selected countries, invited and hosted by Veronafiere in collaboration with Ice Agency, an official note reads. Vinitaly 2023, at the Lombardy Pavilion, stand B10/C10, for the Consorzio Tutela Vini Oltrepò Pavese represents the launch of a new communication project, massive, interactive, social, inclusive for all the declinations - the characters - of its Denomination wines.

New visuals, new creative curated by ASBorsoni and an integrated communication plan that optimizes the resources of the Gal Oltrepò Pavese measure - PSR 2014-2022 to launch a new brand identity for the Appellation area, Oltrepò Pavese, with 6 DOC and a flagship DOCG, the one dedicated to the Italian classic method from Pinot nero, which is increasingly winning over the palates of connoisseurs. The characters dell’Oltrepò Pavese, the characters of its wonderful wines will be unveiled at Vinitaly number 55 at the stand of Consorzio that will come alive for meetings, book presentations, appointments and, above all, tasting opportunities of the "representatives" of the Denominations.

The communication action, which is triggered at Vinitaly and will reverberate on social and media campaigns from Verona onward, is to be integrated with two parallel media focus projects that enhance the Denominations' wines, projects that can be implemented thanks to the funding of the activity carried out with the contribution of Masaf and also sees the agency Wellcom in action.

Download here the press release

VINITALY 2023 AGENDA
OLTREPÒ PAVESE APPELLATIONS
April 2-5, in Verona, for the 55th edition of Vinitaly. Appointment at the Pavilion Lombardy, stand B10/C10. The presence of Consorzio Tutela Vini Oltrepò Pavese in Verona and the related program are realized thanks to the collaboration with Regione Lombardia and Unioncamere Lombardia

This is the calendar of activities scheduled at the Consorzio booth at Vinitaly Pavilion Lombardy stand B10/C10.

Sunday, April 2 - 11 a.m. presentation of the book Bonarda dell'Oltrepò Pavese from the series Vini e Terre d'Italia (De Agostini Publishing) with a selection and tasting of Bonarda DOC tasting counter
3:00 p.m./4:00 p.m. book presentation "Sciampagna. Lo spumante classico italiano" edited by Giampaolo Zuliani with Alice Lupi and Pierdario Fasciano. Tasting of four "representatives" of the DOCG tasting bench.
Monday, April 3, 11:30 a.m.-1 p.m. "Oltrepò and Terre Pavesi: from the territory to the table" masterclass with tasting 3 wine labels paired with a risotto with Carnaroli. At the multipurpose room-stand D13 Palaexpo Lombardia
5:30 pm Spumantitalia aperitif event presentation with Bubble's editor Andrea Zanfi, booth B10/C10