A different way to taste Oltrepò Pavese: Winecouture, media partner of the cultural event Vartweek, edition 2023, put on as the first action of the PNRR Borghi Storici, by the municipality of Varzi and featuring the partnership of the Consorzio Tutela Vini Oltrepò Pavese and the Consorzio di Tutela Salame di Varzi DOP.
Special envoy, also editor of the Wine Couture Testata, Matteo Borré tells in this in-depth article how he directly experienced the knowledge of the territory's identity, traditional and PDO products dell’Oltrepò Pavese, in a context of beauty, art, education and multi-sensory emotion.
Matteo Borrè, together with artist "champagne" Teo KayKay, creator of the illustration dedicated to the 2023 edition of Vartweek, participated with the director of the Consorzio Tutela Vini Oltrepò, with journalists Luca Borghi (La Presse), Fabrizio Guerrini (La Provincia Pavese), Giacomo Ferrari (Corriere della Sera) and with the "magisterial" participation of Professor Stefano Maggi (University of Pavia) and oenologist Mario Maffi, in a talk on the value of art and wine, focus on the economic-cultural activities necessary for products of excellence, inextricably linked to the promotion of the Territory, according to new directions of experiential eno-gastronomic tourism development.
What did we experience beyond the glass at Vartweek 2023? Read all about it here in Wine Couture's report. A journey into the synaesthesia of the senses, a journey through the Denominations of Oltrepò Pavese.