Denominations dell’Oltrepò Pavese conquer London. At the 41st London Wine Fair, Consorzio Tutela Vini director Carlo Veronese with president Gilda Fugazza feel the pulse of the UK's largest live and digital wine trade meeting by bringing a major tasting desk.

More than ten thousand industry professionals attended the London Wine Fair for a packed edition held May 15-17, 2023. Over 400 exhibitors with wines considered exclusive represented a remarkable selection of the UK's top specialty importers. The 2023 edition of the London Wine Fair (LWF) was held at the Olympia Exhibition Centre with 14 percent more visitors than the previous year, which had suffered from the conjunction with Prowein. Nearly three thousand fewer visitors than in the pre-pandemic editions. Exhibitors also increased (30 percent more than in 2022).

Once again this year's fair was a concentration of international wine energy, is the average commentary on this event held in the Royal Borough of Kensington and Chelsea (RBKC), a London suburb located in the western part of downtown. The Olympia Hall saw qualified participation with different streams over the three days. For more details here a link

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Attendance in 2023 marked many more exhibitors than in past editions, users from major European countries: official data in hand, 90 percent of the hall was occupied by the European world with a 37 percent increase over last year. The Hall did not betray the spirit and goal of this review, which is its international, even somewhat sought-after dimension. It is a review with the presence of many wine lands, even the most distant ones.

All masterclasses and educational initiatives were soldout, and among those accredited were the UK's leading agents, distributors and importers, including Awin Barratt Siegel; Enotria & Coe; EWGA; Mansfield Hatch; Félix Solis; H2Vin; Friarwood Fine Wines and Seckford Agencies, alongside numerous individual producers.

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Among the new made-in-Italy products were also the Denominations of Oltrepò Pavese, a presence much appreciated by visitors, who were intrigued to discover an important not-yet-so-well-known area of Italian wine: present for the DOC and the DOCG d'Oltrepò were these companies: Alessio Brandolini, Bosco Longhino, Cantina di Casteggio, Castello del Poggio, Club del Buttafuoco Storico, Conte Vistarino, Cordero San Giorgio, Ersaf Riccagioia, Finigeto ,Frecciarossa, Giorgi Wines, La Versa, Le Fiole, Maggi Francesco, Marchese Adorno, Quaquarini, San Vincenzo, Terre Bentivoglio, Tenuta Il Bosco Oltrenero, Torti l'eleganza del Vino, Travaglino, Vanzini.

Organized by the director of the Consorzio Tutela Vini Oltrepò Pavese, Carlo Veronese, a profound connoisseur of this fair and all international wine festivals, the companies dell’Oltrepò Pavese were organized through a large tasting stand for three days of the fair. "This is the only fair in the United Kingdom dedicated to wine," said Carlo Veronese, " an important step to feel the pulse of this British and international market, which is also very interesting for new developments in the sector. London's Olympia Hall is a place that represents so much history, a place from the late 1800s where important international events have been organized. A place that is also perceived by everyone for its cultural value."

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London for identity promotion

"Oltrepò Pavese, which has so much history, from Strabone onwards, more than two thousand years of history, is often an area known internationally only by insiders, " Veronese explains, " and so a lot of the public who come to these events often find themselves tasting our products for the first time and are surprised by the storytelling of the history of these wines but above all, tasting, by the quality of the products. And so we find ourselves on both sides facing a pleasant discovery that builds an important base for new international market strategies."

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"London Wine Fair was a very interesting event for trade and education/international wine culture," as Gilda Fugazza, president of the Consorzio Tutela Vini Oltrepò Pavese. "The London market is in market where you can find wines from all over the world, which appreciates wines that are identified with a territory. Those who came to taste were interested not only in the wine but in the territory, where it is produced and often curious about who is behind a bottle (the winery, the producer). We recorded three days of very in-depth wine tasting and storytelling, without the crowds of curious people, but with the right timing to explain the potential of our Denominations and make people perceive the great quality of our wine. We hosted among others a tasting with sommeliers from one of the most important restaurant chains in London who were literally fascinated by our Metodo Classico Blanc de noir and also surprised by Riesling, described as very gastronomic, and by the fresh and ready-to-drink reds both the Pinot nero dell’Oltrepò Pavese Doc and the Bonarda dell’Oltrepò Pavese Doc "

ANOTHER ARTICLE PUBLISHED BY WINE COUTURE ON THE LONDON WINE FAIR HERE

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