On Thursday, April 11, 2024, the Consorzio Tutela Vini Oltrepò Pavese participated in the work of the “Dimore e borghi” project in a space dedicated to the enhancement of the Denominations, organized in Ponte Nizza, with a meeting with a group of journalists and the tasting of three types of the 6 Doc and the Docg of the territory.

Consortium director Carlo Veronese narrated the territory of the Denominations through tastings of Oltrepò Pavese Metodo Classico DOCG, the sparkling wine made from Pinot Noir, the flagship of this land historically devoted to the champenois method, Bonarda dell’Oltrepò Pavese Doc (from Croatina, a historic and indigenous vine of the territory) and Buttafuoco in the “Storico” version representing the Doc of the same name, for an important type of red, awarded and enhanced by a virtuous Club (the Club del Buttafuoco Storico) with a fascinating history behind it.

The meeting with the press, which was also attended by the vice president of the Oltrepò Pavese Wine and Flavors Route Giorgio Allegrini, was also attended by communications manager Luciana Rota of the Consorzio Tutela Vinni Oltrepò Pavese, who dwelt on some anecdotes and tales of the territory, such as the Road To Riesling cycling in the heart of Oltrepò Pavese, such as the “eat and drink” hills of the Bonarda area, almost on the border with Emilia, a training ground for cyclists since time immemorial and a land of cycling tourism increasingly frequented by two-wheeled travelers and events dedicated to the all-round bike world, for experts and tourists alike.

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The group of journalists involved in this dedicated press tour, organized by three Lombardy LAGs (Oltrepò Pavese, Risorsa Lomellina and Terre del Po) were thus also able to learn more about the value of the Denominations of this important wine-growing reality of Lombardy, which is growing year by year also thanks to the boost of wine tourism. The Dimore e borghi project, discovering the territories of Lombardy’s inland lands, has provided some interesting statistics that take a surprising picture of a provincial area that has traditions, culture and memory to tell, an area that is immersed in the green of a usable and welcoming nature, where the quality of life includes the concept of well-being. Enhancing the three Lombard territories from a settlement and tourism standpoint is the goal of this project developed by the Lombard LAGs and financed through Measure 19, Operation 19.3.01 of the RDP, 2014-2020 programming. The Green Lifestyle tour, biking (and otherwise) to discover a new quality of life in the provinces of Pavia, Cremona, and Mantua, also featured local products. Increasing awareness of the territories with a tourism promotion campaign to tell and experience firsthand the green, slow and sustainable usability and hospitality of the three territories is the basis of this operation, which also provided interesting data on Oltrepò wine tourism development.

In fact, an empirical survey conducted by The European House Ambrosetti study, commissioned by the three Lombardy LAGs, on a statistically very representative sample of the population of the Milan metropolitan area (about 500 people) showed that three out of four respondents had visited Oltrepò Pavese at least once and that it appears to be the territory most visited and known by survey respondents. About half of the sample involved in the analysis associated the Oltrepadano area with wine production, 45 percent with gastronomic offerings and 31 percent with historical and artistic heritage. About 75.3 percent of respondents say they frequent Oltrepò Pavese as a destination for weekend trips and leisure opportunities, and only 20 percent as a destination for year-round visits and vacations. Among the territories under consideration, Oltrepò Pavese turns out to be the most selected place to live among the three territories.